Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Now try to understand this equation, this may help you to get the answer of your question.
“ Digital Marketing = Digital Platform + Marketing Activities ”
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
when we talk about Digital Marketing in IT –
It simply means selling the IT services or products on internet, getting leads with the help of various digital platforms such as
- E-mail Marketing
- Search Engine Optimization (OFF Page activities)
- Social Media Platforms
- Google AdWords
Then finally convert them via a call or personal meeting.
we will cover many aspects of this. It is not as difficult as it sounds. Nyasha is here to help you out!!!!